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5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy

The introduction of SaaS process solutions like Salesforce (for sales automation), Workday (for HR), Hubspot (for marketing) and a host of others opened up sophisticated enterprise solutions to many organizations...


5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy
Published By - hitechnectar

One can hardly tell the history of enterprise content management without quickly encountering “content silos.” Much of this is a byproduct of the way in which ECM solutions were introduced into organizations during the 1990s and 2000s.

Individual departments within an organization built process solutions upon a specific ECM platform to solve a particular point of process pain. As a result, even organizations that were committed to some form of a content strategy ultimately found that they had multiple (and often inconsistent and incompatible) content repositories in their organization.

The availability of SaaS solutions – implemented often with a minimum of IT support (or supervision!)- is changing how enterprise software is procured and implemented and is accelerating the shift of technology buying power from IT to the business.

SaaS solutions have spread like kudzu in organizations – the 2017 Netskope Cloud Report notes that enterprises have an average of 1,031 cloud services in use.

The introduction of SaaS process solutions like Salesforce (for sales automation), Workday (for HR), Hubspot (for marketing) and a host of others opened up sophisticated enterprise solutions to many organizations that could not previously afford them and changed the way many large organizations looked at the cost and flexibility of these processes.

Download this Free tip sheet and learn why the SaaS revolution needs a unified content strategy.


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