When Your Best Efforts Fall Short…
With the exponential growth of internet marketing and online advertising, the customer’s journey to making a purchase has grown longer, often including a myriad of touch points along the way. Regardless of how amazing your website looks and how well you’ve followed this guide thus far, some customers will still abandon their carts. But don’t let them get away for good. Be proactive with your response. If you don’t want to lose business simply due to price, take some steps to improve the odds.
This paper explores the tools you need to recover lost revenue with relevant personalized marketing and keep customers coming back again and again.
- The three common stages of today’s buying journey
- Solutions for smoothing the path to purchase.
- How to earn a coveted spot as one of your customers’ go-to shopping destinations
According to a Criteo’s State of Mobile Commerce Report,
“Four in ten purchases occur across multiple devices or channels, and close to one-third of those are completed on a mobile device. So having ways to shop across multiple devices is essential. The ability to save a shopping cart, add items to a wish list or email product information for later consumption are all excellent solutions that allow consumers to pick up where they left off at a later time.“
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business is prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing.
Oracle’s Bronto Software provides a cloud-based commerce marketing automation platform to midmarket and enterprise organizations. Get this guidebook to learn more maximizing your transactions and efficiency in peak traffic times.
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