A Primer: Oracle Intelligent Bots
I asked my wife and daughter to independently check on the weather, curious to learn the various ways they use technology. My wife asked Siri on her iPhone, my 16-year old checked on Instagram via the weather sticker and my 13-year asked Google Home. Neither one of them used a Web or Mobile app. Last year this time, they used the Weather Mobile App to check the weather on their smartphone – so last year! What was common was that neither of them used their MacBook or PC. Come to think of it, I can’t remember the last time I saw them on their laptops. My two teenage daughters have three native apps installed from the app store – Instagram, Snapchat and Facebook Messenger. The latter and SMS being the only way for me to communicate with them.
Phone calls and emails go unanswered. No clutter on their Smartphones unlike my phone that has over 80 apps installed. Of course, you could also look out the window. Over the last decade, we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel.
Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise.
These channels are doing to apps what browsers did to client-server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in chatbots powered by artificial intelligence (AI) that is going to help enterprises automate these conversations in scale through these channels.
Download & Continue reading this Oracle’s iPaper, ‘A Primer: Oracle Intelligent Bots’, for everything you need to know to innovate with intelligent messaging bots – find out exactly how they work and gain a strong understanding of how easy they are to deploy.
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