Digital experiences are becoming the new competitive currency.
INTRODUCTION: Silent Disruptions and the Shock of the New
Twenty-five years ago, most of us didn’t have mobile phones so we couldn’t instantly stay in touch with friends, family and colleagues unless we knew where they were, and the World Wide Web was still on the eve of becoming a global phenomenon.
Fifteen years ago there was no Facebook, no Twitter, no YouTube, no Instagram, no Pinterest, no Snapchat.
Ten years ago we had little opportunity to make mobile digital payments and there was no iPad. Five years ago it’s unlikely that you had a smartwatch or fitness fob.
Technology never stops and sometimes its transformative effects are near-instant.
Remember people walking around talking hands-free on their Bluetooth-connected phones? How about the first time you saw someone tapping, swiping, pinching and zooming on an iPhone? Recall sending your first BlackBerry email or taking your first picture on a camera phone?
The new quickly becomes commonplace if the technology arrives at the right time and the right place. Build a better mousetrap and the world will beat a path to your door.
Soon, we might see VR/AR headgear and smart glasses everywhere, driving new behavioural patterns and new business directions, or we might see AI change the very nature of work. We don’t quite know what’s around the corner but we know that technology is a catalyst with wide-ranging impacts. Besides, very often the new digital experience starts with IT and the unsung heroes who serve the CIO.
These experiences speed up our ability to perform mundane tasks such as scanning a taxi bill from phones and forwarding it on to an app to claim expenses. It is the invisible force underpinning business networks and the glue that lets us work together or just chat.
Keep an eagle eye on changes. Seek tools that provide great experiences, look to your suppliers for guidance and insight, and consider whether you need to create a role focused on digital transformation efforts or similar role.
Technology has always led to transformation in every aspect of life and work, and it always will
In this report we will celebrate the way that technology has changed, is changing, and will change the world, as we suggest that powerful new digital experiences to change your personal and business life, are becoming the new competitive currency. Also, along the way, we will examine the ways in which IT leaders can extract value from these tumultuous changes.
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Adobe Document Cloud helps organisations worldwide transform document processes. Furthermore, deliver compelling digital experiences to engage customers, get business done faster, and compete more effectively.