MarTechWhite Papers

Getting Personal With Every Customer

A digital marketing program that produces customer experiences has been the elusive grand prize of marketing for decades. It’s the realization of brand-to..


Getting Personal With Every Customer
Published By - hitechnectar

Is the “holy grail” of digital marketing a myth anymore?

It’s been the elusive grand prize of marketing for decades: a digital marketing program that produces customer experiences, each of which checks these boxes:

It’s the realization of true 1:1, brand-to-consumer marketing that maximizes relevance and efficiency, minimizes waste, enables measurability and continual optimization, and builds brand trust and lifetime
customer relationships.

Myth becomes expectation

As marketing technology has advanced by leaps and bounds in the past few years, digitally driven, 1:1 brand
experiences have moved out of the realm of pipe dream and into expectation, with ever-increasing marketing spend going with it.

But these new brand experiences needn’t be difficult or expensive. Advanced marketing tech can be easy to start up, set up, and spin up, as well as automate, track, and optimize. And it runs on a highly available, secure platform that accommodates dramatic swings in scale with global reach.

The technology, methods, and tools are available and mature enough for corporate marketers to transform their practice into an effective, efficient, business-driving capability that’s light years ahead. And these capabilities are available to anyone—competitors, too—making getting up to speed a competitive imperative.

Three keys to achieving this are:

  • Personal connections at scale
  • Redefining the customer experience
  • Powerful, capable, accessible technology

Read the whitepaper to know in details how you can implement the above methods in your digital marketing efforts.


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