How Organizations With Mature Social Media Strategy Use Social Media Platforms To Win, Serve, And Retain Customers
Having a social media strategy is table stakes. However, few brands approach social marketing strategically as an integrated part of the marketing portfolio, instead opting to silo social in a small team staffed with junior marketers. And although these staffers are talented marketers, they lack the power or visibility in the organization to procure the tools needed to improve their social maturity.
In fact, social technology and maturity go hand in hand. The most socially mature organizations recognize the crucial role social technology plays, which makes them better able to achieve the ultimate goal of winning, serving, and retaining customers.
In March 2017, Lithium commissioned Forrester Consulting to understand where business-to-business (B2B) and business-to-consumer (B2C) organizations are in their social media marketing maturity: examining what they wish to achieve, how they have structured their social media strategy, and what role technology — specifically fully featured social media management platforms — plays in that strategy For this study, conducted by Forrester Consulting on behalf of Lithium in March 2017, Forrester researched whether socially mature organizations recognize the crucial role social technology plays and whether they are better able to achieve their goals to win, serve, and retain customers by adopting social media management platforms.
So, what did they uncover? Organizations that invest in the right SMM technology platforms reap real business benefits. Download the study to see how a social media management platform can uplevel your social media marketing today.
Respondent Profile 106 social media marketing professionals
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