It’s no secret. We are in the midst of a digital revolution. And the consumer wants to be connected to everything, by everything, and from anywhere. They expect to connect to services with the same omnichannel experience whether from a computer or a mobile device. Security, privacy, identity and digital transformation professionals must ask the question: “Has anything changed since last year?” It has. From where I sit, organizations need to become more privacy-aware just to survive. Regulatory stakes are increasing rapidly as consumers become savvier about how their personal information may be used. Regulations like the EU GDPR and the financial world’s PSD2 are bearing down on organizations even as the business stakes also rise.
Addressing privacy using a business framework approach, including a methodology that “leans in” to consent with confidence, will ensure more robust trust relationships with consumers. Customers will take action based on trust and they are more likely to purchase from consumer product companies that they believe protect and respect their personal information.
The research showcases the attitudes and behaviours of smartphone users globally when it comes to the apps and services they use to gain insights into their understandings and motivations around personal data and helps businesses understand the impact of both new data regulation and changing consumer trends to demonstrate the importance of building trust.
This report from the study is in association with ForgeRock and analyses key global findings. With a backdrop of the forthcoming General Data Protection Regulation, the report highlights some of the challenges and opportunities the industry faces when it comes to managing and leveraging personal data.
It demonstrates the importance of key data principles including consent, data portability and the right to be forgotten. It also identifies changing consumer behaviours and demand for services that build a greater trust in the customer journey.
- Drivers and impact of trust in the mobile ecosystem
- Behaviours, attitudes, and motivations when it comes to personal data and key data protection principles
- Consumer appetite for data-driven products and services
- Country comparisons
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