MarTechCase Studies

THE POINT OF SERVICE

The modern POS is much more about service than it is about sales. As stores increasingly become a place for brand enthusiasts to mingle and discover new experiences the point-of-service takes on an enhanced role in the customer lifecycle...


THE POINT OF SERVICE
Published By - hitechnectar

Customer Engagement in the Modern Retail Environment

The modern POS is much more about service than it is about sales. So, as stores become a place for brand enthusiasts to mingle and discover new experiences, the point-of-service takes on an enhanced role in the customer lifecycle.

“Our goal with moving to a new system was unified inventory, unified customer data, inter-store transfers, click-and-collect or otherwise ship to home, easy replenishment, a robust back office, and a more empowered store associate.”
– Marc Kermisch, CIO,
Red Wing Shoe Company

Some key components of a successful implementation.

  • Close collaboration.
  • Define the “right” solution, not just “a” solution.
  • Combine predictability and flexibility.
  • Build rapport and trust for the bad days.

In this report, we look at the role of the modern POS and how it’s enabling retailers to empower their associates with real-time data on customer history, loyalty and more.

“This was something really important to us that Xstore helped us solve. Before, we were literally writing hand tickets. Furthermore, go back to the store itself and enter those into our old point-of-sale system. Oracle and Xstore enabled us to build a modernized experience on the back of these mobile stores. It really allows us to extend what we want to be our preferred retail experience out into each one of these industrial sites.”
– Marc Kermisch, CIO,
Red Wing Shoe Company

 

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