Digital Transformation: Definition, Objectives & Technologies

Digital Transformation
Published By - Kelsey Taylor

We have been coming across the term “digital transformation”. We hear a lot about how it has been reducing the gap between IT and businesses.

Before jumping to how it affects our business or how our approach towards digital transformation should be, let us first get to know what digital transformation means for business.

What is Digital Transformation?

Digital transformation is the adaptation of technology by businesses for various activities and processes. It enables businesses to fully leverage technologies to accelerate their processes.

Digital transformation includes certain IT objectives on the guidelines of which the transformation is carried out.

These IT objectives are targets the businesses set for their complete digitization and are included in their digital transformation framework.

Objectives for Digital Transformation

For successful digital transformation, businesses need to set certain key objectives to follow. Here are 5 key IT objectives that companies need to set for successful transformation:

Improve customer experience:

Retaining and attracting more customers is always the number one priority for all businesses. Today’s world presents us with ample methods to engage our existing and potential customers in various possible ways.

Hence, these methods include all kinds of media like emails, social media, mobile apps, personalized content, and much more.

Regular follow-ups will be helpful in making sure our customers remain loyal to us.

Transform business processes:

Along with customer satisfaction, an equally important attribute is the ease of performing business.

The business processes should be such as to reduce the friction in all possible areas as much as is possible.

Hence, the smoother your business processes, the better it is for you to handle your customers and concentrate on the more important aspects of the business.

Optimize infrastructure operations:

It is up to business owners to decide which digital services are mandatory for their businesses.

But it is the responsibility of the IT team to decide how to integrate the new technologies with the existing resources for optimum usage of infrastructure operations.

Utilize cloud services:

Depending on the nature of the business, business owners can decide whether utilizing cloud services can benefit them.

It is then up to the IT team to make sure that the correct services are procured and at the right cost.

Utilize analytics:

Analytics is an important tool for business processes. Therefore, nalytics help you with keeping a check on the performance of the new improvements introduced in your business processes.

Also, organizations need analytics to make sure the decision-makers receive accurate reports at the correct time.

Digital Transformation Technologies

The next question is about the available technologies for the digitization process.

Moreover, a number of technologies have emerged that could aid the transformation process.

Following are some of the technology options that businesses use in the transformation process:

  • Big Data
  • Real-Time Analytics & Reporting
  • Cloud Apps and Mobile Solutions
  • IOT (Internet of Things)
  • Artificial Intelligence (AI) and Machine Learning (ML)

Hence, Digital Transformation is not an overnight process. Yet, it has great things to offer if implemented with proper calculations and analysis. If given enough time and resources, the returns are surely worth the efforts.

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      We send you the latest trends and best practice tips for online customer engagement:

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