Social Media Image Sizes
MarTech

Sharing a Go-to Cheat Sheet to Social Media Image Sizes in 2024 

Social media is beyond just a buzzword! Indeed, one of the best ways to reach out to the audience and build a strong reputation in the market. If you don’t unleash the power of social media, you’re sure to be left behind in today’s competitive edge.

However, maintaining a consistent appearance for your brand is crucial, that does include the right size graphics right from the beginning. Every social media platform is unique in its own way! Your top priority should be to make all the images look super amazing and perfectly aligned on the social media platforms.

Confused about how to do so? Whether you’re a digital marketer, content creator, business owner, or just starting out, this article is for you! We’ll be covering the best image sizes for social media platforms like Instagram, Facebook, Twitter, YouTube, and more.

Get all the information you need right at your fingertips! Let’s do it!

Rundown of Social Media Image Sizes

Instagram Image Sizes

Perhaps, the most loved social media channel for everyone.

Instagram comes with some of specular options like sharing photos, reels, stories and so much more. In terms of social media image sizes, it’s very precise, as the focus is on appealing visuals. You get the option to edit photos and reels on Instagram. Though, if you need to run sponsored ads, curating eye-catching visuals in the correct sizes can work best.

Image Type Image Size
Profile Picture 110×110 px
Instagram Feed Posts

Portrait
Square
Landscape
 

1080x1350px
1080 x 1080px
1080 x 566 px
Instagram Stories 1080 x 1920 px
Instagram Reels
Aspect Ratio
1080 x 1920 px
9:16

Facebook Image Sizes

Facebook is the world’s largest network with around 2.6 billion active users. Users browse Facebook to share and post videos, photos, and more. Despite this, Facebook is a great source of promoting business online. To do so, visually appealing graphics are a must-have. Personal accounts are limited to cover photos and profile photos. However, running Facebook ads helps to promote business and offers a playground for sharing visual content. Nevertheless, Facebook uses different image sizes based on what you’re posting.

Key Pointers

  • You can upload a file in PNG or JPG formats.
  • The maximum file size allowed for JPEG is 45 MB and for PNG images is 60 MB.
  • For carousel posts, you can share 2-10 photos with the dimensions of 1200px x 1200px.
Image Type Image Size
Profile Picture

Desktop
Smartphones
 

176×176 px
196×196 px
Cover photo

Desktop
Smartphones
 

820×312 px
640×340 px
Facebook Shared Image 1200 px x 630 px
Facebook Stories 1080 px x 1920 px

(X) Twitter Image Sizes 

Twitter is a free social media networking platform where users can share text-based content in the form of tweets. However, adding photos and videos can add a cherry on the cake!

With Twitter, you can easily connect with the audience and further boost your business. Twitter has 500 million active users as of April 2024 and 50.5 million in the US alone. Your Twitter profile acts as a welcoming handshake, so make sure to make it catchy. After all, it depends on the profile, cover images, and posts you promote.

The file formats that Twitter supports are JPEG, GIF, and PNG. It doesn’t support other formats such as TIFF and BMP.

Image Type Image Size
Profile Picture
Maximum Size for Profile Photo
400px x 400px
2 MB
Cover photo 1500px x 500px
Maximum Size: 2 MB
Twitter Carousel Size 800px x 418px
Twitter Card Image Size 120px x 120px

LinkedIn Image Sizes

Want to get that dream job and join a network of professionals. LinkedIn is the right place! On the other hand, build a company page on LinkedIn and gain a decent number of followers. To keep all things on the side, make sure all your posts and images are appropriate and prioritize relationships with industry leaders or finding new employees.

Key Pointers:

  • The maximum size you can upload for LinkedIn is 4 MB.
  • LinkedIn accepts file formats such as PNG, JPEG, and GIF.
Image Type Image Size
Profile Picture 400px x 400px
300px x 300px (company logo)
60px x 60x (square)
LinkedIn Cover Image 1584px x 396px
1128px x 191px (company page)
 LinkedIn Post Image 1200px x 627px

YouTube Image Sizes

YouTube is one of the largest online video-sharing platforms that lets you upload, watch and share videos. As of March 2024, there are around 2.49 million YouTube users. Visuals play a vital role when it comes to YouTube Thumbnails. The noteworthy part is millions of brands run YouTube ads to take their business to the next level.

Key Pointers:

  • The maximum file size for a YouTube profile photo is 6 MB.
  • YouTube in-feed ad size: 1280 x 720 pixels
  • YouTube display ad size: 300 x 60 pixels
  • YouTube in-stream ad size: 1920 x 1080 pixel
Image Type Image Size
Profile Picture 800px x 800px
Cover image size 2560px x 1440px
 YouTube Video thumbnail size 1280px x 720px
YouTube image content size 3840px x 2160px
YouTube Shorts video size 1080 x 1920 pixels

Wait – Let us Conclude

Randomly uploading images with incorrect sizes can harm your brand’s reputation. So, you need to be aware and optimize your social media presence with the right sizes of images. Social media is a big, bigger and biggest platform for promoting your brand, earning a side income and doing much more.

Hope the simple tips in this blog will help and make a difference in your journey!

Create content, promote and earn big!

Frequently Asked Questions

What are social media image sizes?

Social media image sizes are fixed dimensions and aspect rations which are recommended while uploading images to the desired social media platform. These sizes are important as they make sure your images appear correctly without compromising the quality and visual impact.

Which are the most common social media sizes?

Some of the common social media sizes are as follows:

1024 x 768 pixels

1080 x 1080 pixels

1280 x 720 pixels

1920 x 1080 pixels

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