5 Easy Ways To Turn Bad Customer Experiences into an Asset

Ways to Turn Bad Customer into an Asset
Published By - Kelsey Taylor

Every company faces bad customer experiences since no one is perfect. The main challenge, however, is addressing these bad customer service experiences.

Furthermore, converting them into an overall satisfactory experience is enough for the customer to not turn it into an absolute PR nightmare for the company.

With the power of social media, customers have become the ideal messengers. That is why a good advertising platform for a company.

But the same can act as a double-edged sword, resulting in turning the social media platform into a complaint book for the whole world to see.

Thus, we are here to help you understand how to cater to bad customer experiences and convert them into valuable assets.

How to Convert a Customer into an Asset

You might think it is some rocket science. But honestly, all it takes is noticing small things which matter in the big picture. Here are some ways discussed below: 

Make it easy for the customer to reach out

Many customers have the qualm that it takes quite an effort to reach out to their service providers for the resolution of their problems.

If you as a company want to provide your customers with a good experience, understand them. Also, make it easy for them to reach out to you, then be it via communication channels, social media, or any other means.

If any customer has a problem, they reach out to you and you can solve it. This entire interaction counts towards providing a good customer experience.

Understand what can be solved with automation

There are some customers who rely on the human touch, and if you are serving in that demographic and employ an AI-based chatbot, you might be unknowingly providing the worst customer service ever.

The solution, know your customer demographic inside-out. If you are in the tech business, interacting with a lot of technology guys, an AI chatbot would be great.

But if you are working in the customer service industry, then the human touch works best.

Leverage social media

How many businesses are out there serving customers day in and out, but how many of them are really using the power of social media?

Customers who are happy, post good reviews on it, but the bad ones are what you must really be worried about.

But it is not game over at the moment, there is always an opportunity to turn things around in your favor, as well as earn brownie points by doing it publicly, resulting in substantially high good PR visibility.

Stay in touch with your customers

Once served doesn’t mean the relationship is over. There is a lot more you can do to make your relationship with every customer stronger.

Reach out to them for feedback. Keep them informed of all the new changes that have been made in your company for them. Take such simple steps and avoid a lot of bad customer service consequences.

If any customer had a bad experience with your service, inform them as to what you have changed to not repeat the same experience for them again.

This can entice them to give your establishment another chance. This can turn out to be a good conversion from a bad customer experience to a valuable asset.

Enable the right people at the right time

It is important to understand the role of people in the customer experience.

The person in charge, especially the managers need to be capable to understand human emotions, and be empathetic toward them, yet should be able to manage their resources well.

A good manager can avoid bad customer experiences and bring in good feedback. But, a bad manager can do the complete opposite.


You May Also Like to Read:
Five Ways To Boost Your Organic Reach On Twitter
How Does Marketing Automation Make Engagement Easy

    We send you the latest trends and best practice tips for online customer engagement:

    Receive Updates:   Daily    Weekly

    By completing and submitting this form, you understand and agree to HiTechNectar processing your acquired contact information as described in our privacy policy.

    We hate spams too, you can unsubscribe at any time.

    Recent Blogs

    Translate ⇓
    Social media & sharing icons powered by UltimatelySocial

      We send you the latest trends and best practice tips for online customer engagement:

      Receive Updates:   Daily    Weekly

      By completing and submitting this form, you understand and agree to HiTechNectar processing your acquired contact information as described in our privacy policy.

      We hate spams too, you can unsubscribe at any time.

      You have successfully subscribed to the newsletter

      There was an error while trying to send your request. Please try again.

      HitechNectar will use the information you provide on this form to be in touch with you and to provide updates and marketing.

        We send you the latest trends and best practice tips for online customer engagement:

        Receive Updates:   Daily    Weekly

        By completing and submitting this form, you understand and agree to HiTechNectar processing your acquired contact information as described in our privacy policy.

        We hate spams too, you can unsubscribe at any time.