What is Integrated Marketing Communications?
Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing, public relation, direct marketing, and sales promotion. Promotional tools are effective when they work together rather than in isolation. The strategy behind IMC is to create a seamless experience for the customers.
It’s essential for the organizations to promote its brand not only to the end-users but to compete with the competitors to stay in the market for the long run. Promotion does not include just creating awareness amongst people about the product but also includes spreading the knowledge about its