Content syndication is a much talked about term when it comes to content marketing. However, there is much confusion about what it is and how to go about it effectively. Essentially, it refers to the process of republishing our already-published content on a third party website. It refers to the process of efficiently distributing your content over the internet.
While syndicating your content on another website, it appears as just another article to the reader. The only difference is that the content is published elsewhere which is usually mentioned on the page. The post generally has links to your original pages.
Why opt for content syndication?
Content syndication is a powerful tool when it comes to reaching a wide audience. If you are ignoring this one strategy of reaching out, you are barely utilizing 1/3rd of the value from your social media efforts.
Blogging is an essential tool for a good marketing strategy. However, promoting your blogs organically can be difficult and highly time-consuming. Thus, if you are working with harsh deadlines, it might not work for you. This is when content or web syndication comes into the picture.
Content-syndication allows you to showcase your work on third party websites which already have a loyal fan following.
How is it different from Guest posting?
Content syndication is more scalable as compared to guest posting. When you guest-post your content on a 3rd party website, the content just sits there. But with web syndication, you can publish your content on your site and republish on various other sites that allow for syndication.
Content syndication platforms help you put forth your content in front of the audience which you might not have reached otherwise or would have taken a long time to reach. It helps you reuse your existing content to increase your following reaching more audience.
Although web syndication requires some technical know-how, the efforts required for the same are nowhere near to those required for researching and creating new content. It just provides a better return on investment.
Some people are concerned that republishing the same content on various websites might create issues with duplicate content. However, if the sites you have republished on links back to your original site properly, then there should not be any problem with duplicates.
Another major concern is that your republished content might gain better search engine ranking than your original site. Google might show the version of the site republishing your content rather than your original website.
For Content syndication to work with content syndication sites such as the Huffington Post, you must first establish yourself as a good writer. This can be achieved by starting with guest posting. But once you have established yourself, it will surely boost your success.