Creating content for a website or blog on a daily basis can prove to be difficult. Gaining an audience for the site or blog can be even more difficult. People keep tabs on places which publish articles on a regular basis. Syndication helps you create content easier and helps you reach your audience better.
What exactly is content syndication?
It is the process of publishing your articles or blogs on 3rd party websites which allow for content syndication. This helps you build links and increase your website traffic.
How to syndicate?
Syndication or distribution gets your brand in front of the people who probably didn’t know it existed. Distribution is also cheaper as compared to creating new as frequently as would otherwise be required.
There are various ways of doing this. Some content syndication examples are as listed below:
Some websites allow you to publish your content on their website provided it meets their standards. You submit your articles and links to the site, and then they publish the same if it meets their standards.You can do this in two ways:
- All syndicated: You submit your blogs for publishing exactly as it is, without any modifications.
- A mixture of syndicated and original: You edit your blogs before submitting for publishing on partner websites
Social media is an influential platform that you don’t want to miss out on during your syndication efforts. When you create and post on social media sites such as LinkedIn, all your contacts get notified about the new post. Your content should be high quality and engaging. People should be happy to read it and share it with their contacts. LinkedIn, in particular, is highly focused on business and hence proves to be a great platform for B2B marketing.
RSS is short for “Really Simple Syndication”. The small RSS symbol next to the share button indicates to the reader that you want your articles or blogs to be syndicated across platforms. To make the best use of RSS, you got to make your RSS feed available to the people who might want to syndicate your content.There exist many RSS aggregation websites which focus mainly on aggregating quality content and making it available to the people who want to get their hands on it.
There are certain websites which let you create your account and start publishing your articles. These websites let you syndicate your own content. Medium is one such great place for self-syndication.You can always give a snippet with the link to your website in the article you publish on these websites. This way, reach a wider audience with the followers of the site you publish the article. The backlinks to your website redirect the users to your website.
Syndication creates a win-win situation between the owner and the publisher. There are various benefits of content syndication. These include giving you maximum exposure, building traffic to your website, receiving backlinks to your website, getting your brand better exposure amongst others.